Rolex may have originally built its legendary reputation by making tough and reliable sports and tool watches, but the brand’s days as a maker of utilitarian timekeeping equipment are long gone. Today, fake Rolex is a full-fledged luxury brand, and it is arguably the single most famous luxury brand in the entire world. Considering the fact that countless people around the world cannot buy a Submariner, even though they are more than willing to pay full retail price, it almost becomes a travesty to think of a military branch supplying its troops with Rolex Submariner watches. In fact, the Rolex Submariner is in such high demand that most people are willing to pay well over the retail price of a brand new one just to skip the years of waiting lists and add it to their collection.
While Rolex is transitioning into a luxury manufacturer, it has never stopped producing reliable, well-made sports watches. However, the nature of its sports watches has certainly evolved into a more luxury-oriented approach, much like the brand’s positioning in the larger watch market. Rolex began producing sports watches back in the 1950s and 1960s, and while its products have always been considered fine timepieces, they have hardly considered luxury items, let alone status symbols.
Today, Rolex sports watches are some of the most iconic and popular luxury timepieces in existence, and wearing a Rolex sports watch has become a recognized symbol of success and personal achievement. Because of their implied connotations, modern Rolex replica watches need to do more than just be tough and reliable; they also need to offer something to shine and match the magnificent and unique image of Rolex itself.
The Yacht-Master 42 model 226659 is the wonderful poster child for the modern Rolex brand. Its monochromatic silhouette paired with a matte black ceramic bezel and black Oysterflex strap make this watch essentially casual and sporty, and at first glance, you’d be forgiven for thinking it’s a humble stainless steel model. However, Rolex is not a brand known for making exaggerated statement pieces. The white gold Yacht-Master 42 is the perfect statement piece for those who don’t want to make a statement, and that’s exactly why ref. 226659 is the perfect poster child for the modern Rolex brand.